:root{--paper:#fbfbf3;--paper-2:#fff;--paper-3:#f2f1e5;--ink:#2f2e0c;--ink-2:#45441f;--dim:#6e6c50;--dim-2:#8e8c72;--border:#dedcc7;--border-2:#c9c7ad;--accent:#c56773;--accent-soft:#f7e6e7;--display:"Poppins",sans-serif;--body:"Poppins",sans-serif;--mono:"JetBrains Mono",monospace;--shadow:0 18px 45px -28px rgba(47,46,12,.34);--shadow-lg:0 30px 70px -34px rgba(47,46,12,.42);--radius:18px}
*{box-sizing:border-box;margin:0;padding:0}html{scroll-behavior:smooth;scroll-padding-top:96px}body{background:var(--paper);color:var(--ink);font-family:var(--body);line-height:1.55;-webkit-font-smoothing:antialiased;overflow-x:hidden}a{color:inherit}a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible,summary:focus-visible{outline:3px solid var(--accent);outline-offset:3px}button,input,textarea{font:inherit}.wrap{max-width:1180px;margin:auto;padding:0 24px}.eyebrow{color:var(--accent);font-family:var(--mono);font-size:11px;font-weight:500;letter-spacing:.06em;text-transform:lowercase}.section-head{max-width:780px;margin-bottom:46px}.section-head h2{font-size:clamp(34px,5.2vw,58px);line-height:1.04;letter-spacing:-.035em;margin:13px 0 16px}.section-head p{color:var(--dim);font-size:18px;max-width:670px}.btn{align-items:center;border:1px solid transparent;border-radius:11px;cursor:pointer;display:inline-flex;font-size:15px;font-weight:700;justify-content:center;padding:13px 21px;text-decoration:none;transition:transform .2s,box-shadow .2s,background .2s}.btn:hover{transform:translateY(-2px)}.btn-primary{background:var(--ink);box-shadow:0 8px 22px -10px rgba(47,46,12,.55);color:var(--paper)}.btn-ghost{background:rgba(255,255,255,.75);border-color:var(--border-2)}.card{background:#fff;border:1px solid var(--border);border-radius:var(--radius);box-shadow:var(--shadow)}
nav{align-items:center;display:flex;justify-content:space-between;left:50%;max-width:1180px;padding:11px 13px 11px 18px;position:fixed;top:14px;transform:translateX(-50%);transition:background .25s,border-color .25s,box-shadow .25s;width:calc(100% - 28px);z-index:50}nav.scrolled{backdrop-filter:blur(14px);background:rgba(255,255,255,.88);border:1px solid var(--border);border-radius:14px;box-shadow:var(--shadow)}.logo{align-items:center;display:flex;gap:10px;text-decoration:none}.logo-words{display:flex;flex-direction:column;line-height:1}.logo-words strong{font-size:18px}.logo-words small{color:#5b942f;font-size:11px;font-weight:700;letter-spacing:2px}.nav-links{align-items:center;display:flex;gap:23px}.nav-links a{color:var(--dim);font-size:14px;font-weight:600;text-decoration:none}.nav-links .btn{color:var(--paper);padding:9px 16px}
.hero{background:radial-gradient(60% 58% at 88% 10%,color-mix(in srgb,var(--accent) 24%,transparent),transparent 64%),radial-gradient(40% 45% at 0 100%,color-mix(in srgb,var(--accent) 13%,transparent),transparent 70%);min-height:100svh;padding:130px 0 82px}.crumbs{display:flex;flex-wrap:wrap;gap:7px;margin-bottom:27px}.crumbs a{text-decoration:none}.hero-grid{align-items:center;display:grid;gap:56px;grid-template-columns:1.02fr .98fr}.hero h1{color:var(--accent);font-size:clamp(48px,6.7vw,78px);letter-spacing:-.05em;line-height:.98;margin-bottom:24px}.hero-sub{color:var(--ink-2);font-size:clamp(17px,2vw,20px);max-width:620px}.hero-ctas{display:flex;flex-wrap:wrap;gap:11px;margin-top:28px}.trust{color:var(--dim);font-family:var(--mono);font-size:11px;margin-top:15px}.browser-wrap{position:relative}.browser{background:#f8f4ef;border:1px solid var(--ink);border-radius:18px;box-shadow:var(--shadow-lg);overflow:hidden;transform:rotate(1.2deg)}.browser-top{align-items:center;background:#fff;border-bottom:1px solid #ddd4cc;display:flex;gap:6px;padding:11px}.dot{background:#d9cfc7;border-radius:50%;height:8px;width:8px}.address{background:#f1ede8;border-radius:8px;color:#8d837b;font-size:10px;margin-left:7px;padding:5px 10px;width:58%}.salon-site{background:#f5efe8;min-height:420px;padding:27px}.salon-nav{align-items:center;display:flex;font-family:Georgia,serif;justify-content:space-between}.salon-nav strong{font-size:20px}.mini-book{background:#352b28;color:#fff;font-family:var(--body);font-size:9px;padding:8px 11px;text-transform:uppercase}.salon-kicker{color:#7d625f;font-family:var(--mono);font-size:8px;letter-spacing:.08em;margin-top:58px}.salon-site h2{font-family:Georgia,serif;font-size:48px;font-weight:400;line-height:.92;margin:10px 0 20px;white-space:pre-line}.site-services{display:flex;gap:7px}.site-services span{border:1px solid #bbaaa0;border-radius:20px;font-size:9px;padding:6px 9px}.site-photo{background:linear-gradient(135deg,#d6b5ad,#876762);border-radius:50% 50% 12px 12px;float:right;height:178px;margin-top:-160px;width:42%}.ping{align-items:center;background:#fff;border:1px solid var(--border);border-radius:13px;box-shadow:var(--shadow);display:flex;font-size:11px;font-weight:700;gap:9px;padding:11px 13px;position:absolute}.ping::before{background:var(--accent);border-radius:50%;content:"";height:9px;width:9px}.ping-one{right:-28px;top:29%}.ping-two{bottom:8%;left:-30px}.quick-answer{background:#fff;border:1px solid var(--border);border-left:5px solid var(--accent);border-radius:14px;box-shadow:var(--shadow);margin:35px 0 0;max-width:740px;padding:20px 22px}.quick-answer strong{display:block;font-family:var(--mono);font-size:11px;margin-bottom:7px}.quick-answer p{color:var(--ink-2);font-size:14px}
section{padding:100px 0}.moving{background:var(--ink);color:var(--paper)}.moving .section-head h2{color:#fff}.moving .section-head p{color:#c9c7a8}.moving-grid{display:grid;grid-template-columns:repeat(3,1fr)}.moving-card{border-left:1px solid #53512d;padding:8px 32px 10px 25px}.moving-card:first-child{border-left:0;padding-left:0}.moving-card .eyebrow{color:var(--accent)}.moving-card h3{color:#fff;font-size:25px;margin:15px 0 11px}.moving-card p{color:#c9c7a8}.ticker{background:var(--accent);border-bottom:1px solid var(--ink);border-top:1px solid var(--ink);overflow:hidden;padding:13px 0}.ticker-track{animation:ticker 24s linear infinite;display:flex;gap:34px;width:max-content}.ticker-track span{font-family:var(--mono);font-size:12px;font-weight:700;text-transform:lowercase}.ticker-track span::after{content:"✦";margin-left:34px}@keyframes ticker{to{transform:translateX(-50%)}}
.pains{background:var(--paper-3)}.pain-grid{display:grid;gap:14px;grid-template-columns:repeat(3,1fr)}.pain-card{min-height:255px;overflow:hidden;padding:28px;position:relative}.pain-num{color:color-mix(in srgb,var(--accent) 12%,transparent);font-size:118px;font-weight:700;line-height:.75;position:absolute;right:10px;top:18px}.pain-card h3{font-size:23px;line-height:1.15;margin-top:105px;position:relative}.pain-card p{color:var(--dim);font-size:14px;margin-top:10px;position:relative}
.feature-row{align-items:center;display:grid;gap:70px;grid-template-columns:1fr 1fr;margin:90px 0}.feature-row:nth-child(even) .feature-copy{order:2}.feature-copy h3{font-size:clamp(31px,4vw,48px);line-height:1.05;margin:13px 0 15px}.feature-copy p{color:var(--dim);font-size:17px}.included-note{align-items:center;display:flex;font-family:var(--mono);font-size:10px;gap:8px;margin-top:20px}.included-note::before{background:var(--accent);border-radius:50%;content:"✓";display:grid;height:21px;place-items:center;width:21px}.mock{background:#fff;border:1px solid var(--border);border-radius:17px;box-shadow:var(--shadow-lg);margin:auto;max-width:440px;overflow:hidden}.email-top,.slack-top{background:#f5f3ed;border-bottom:1px solid var(--border);font-size:11px;font-weight:700;padding:12px 15px}.email-body{padding:23px}.email-body strong{display:block;font-size:18px;margin-bottom:18px}.status-line{align-items:center;border-top:1px solid var(--border);display:flex;font-size:13px;gap:10px;padding:11px 0}.status-line::before{background:var(--accent);border-radius:50%;color:#fff;content:"✓";display:grid;font-size:9px;height:18px;place-items:center;width:18px}.phone{background:#222;border:8px solid #222;border-radius:34px;box-shadow:var(--shadow-lg);margin:auto;max-width:285px;overflow:hidden}.phone-screen{background:linear-gradient(165deg,#f4e5e6,#fff);min-height:420px;padding:32px 14px 18px}.phone-time{text-align:center;font-size:11px;margin-bottom:48px}.notification{background:rgba(255,255,255,.93);border:1px solid #e2d4d5;border-radius:14px;box-shadow:var(--shadow);padding:14px}.notification small{color:var(--dim);display:block}.notification strong{display:block;margin:5px 0}.text-back{background:var(--ink);border-radius:10px;color:#fff;font-size:12px;margin-top:12px;padding:10px;text-align:center}.slack-body{padding:20px}.slack-thread{border-left:2px solid var(--accent-soft);padding-left:15px}.slack-message{font-size:13px;margin-bottom:16px}.slack-message b{display:block;font-size:11px;margin-bottom:3px}.slack-message::before{background:var(--accent);border-radius:5px;content:"SA";display:grid;float:left;font-family:var(--mono);font-size:8px;height:29px;margin-right:9px;place-items:center;width:29px}
.categories{background:var(--ink);color:#fff}.categories .section-head h2{color:#fff}.category-grid{display:grid;gap:14px;grid-template-columns:repeat(6,1fr)}.category-card{background:#3a391b;border:1px solid #55532d;border-radius:16px;grid-column:span 2;padding:24px}.category-card:nth-child(4){grid-column:2/span 2}.category-card h3{font-size:23px;margin:12px 0 8px}.category-card p{color:#c9c7a8;font-size:14px}.chips{display:flex;flex-wrap:wrap;gap:7px;margin-top:18px}.chip{border:1px solid #68663d;border-radius:20px;color:#ecebcf;font-family:var(--mono);font-size:9px;padding:6px 8px}
.honest-grid{align-items:center;display:grid;gap:62px;grid-template-columns:1.05fr .95fr}.honest h2{font-size:clamp(38px,5.7vw,64px);line-height:1;letter-spacing:-.04em;margin:12px 0 22px}.honest p{color:var(--dim);font-size:18px;margin-top:14px}.dns-card{background:var(--ink);border-radius:18px;box-shadow:var(--shadow-lg);color:#c9c7a8;font-family:var(--mono);font-size:12px;padding:26px}.dns-line{border-bottom:1px solid #4e4c2a;padding:12px 0}.dns-line b{color:var(--accent);display:inline-block;width:110px}.dns-error{background:#463232;border:1px solid #765050;border-radius:9px;color:#f2c8c8;margin-top:18px;padding:12px}
.comparison{background:var(--paper-3)}.comparison-wrap{background:#fff;border:1px solid var(--border);border-radius:16px;overflow-x:auto;-webkit-overflow-scrolling:touch}.comparison-table{border-collapse:separate;border-spacing:0;min-width:780px;table-layout:fixed;width:100%}.comparison-table th,.comparison-table td{border-bottom:1px solid var(--border);border-right:1px solid var(--border);padding:16px;text-align:left;vertical-align:middle}.comparison-table thead th{background:var(--ink);color:#fff;font-weight:700}.comparison-table thead th:first-child{width:26%}.comparison-table thead th:last-child{background:var(--accent)}.comparison-table tbody th{background:#fff;font-weight:700}.comparison-table tbody td:last-child{background:var(--accent-soft);font-weight:700}.comparison-table tr>*:last-child{border-right:0}.comparison-table tbody tr:last-child>*{border-bottom:0}
.roi-layout{display:grid;gap:55px;grid-template-columns:.9fr 1.1fr}.slider-card{padding:28px}.slider-card label{display:block;font-weight:700;margin-bottom:14px}.slider-card input{accent-color:var(--accent);width:100%}.slider-values{display:flex;justify-content:space-between;color:var(--dim);font-family:var(--mono);font-size:10px;margin-top:8px}.roi-result{background:var(--ink);border-radius:18px;color:#fff;padding:32px}.roi-result small{color:#c9c7a8;font-family:var(--mono)}.roi-result strong{color:var(--accent);display:block;font-size:clamp(48px,7vw,76px);letter-spacing:-.06em;line-height:1;margin:15px 0}.roi-bars{display:grid;gap:11px;margin-top:25px}.roi-bar{background:#4a4826;border-radius:8px;overflow:hidden}.roi-fill{background:var(--accent);font-size:10px;font-weight:700;padding:7px 10px;white-space:nowrap;width:70%}.roi-fill.lease{background:#fff;color:var(--ink);width:46%}
.process{background:var(--paper-3)}.step-list{counter-reset:steps;display:grid;gap:12px}.process-step{align-items:start;display:grid;gap:20px;grid-template-columns:115px 1fr;padding:23px}.process-step .eyebrow{padding-top:5px}.process-step h3{font-size:23px;margin-bottom:7px}.process-step p{color:var(--dim)}
.faq-grid{display:grid;gap:60px;grid-template-columns:.7fr 1.3fr}.faq-list details{border-bottom:1px solid var(--border);padding:18px 0}.faq-list summary{cursor:pointer;font-weight:700;list-style:none;padding-right:30px;position:relative}.faq-list summary::after{content:"+";font-size:23px;position:absolute;right:0;top:-6px}.faq-list details[open] summary::after{content:"−"}.faq-list details p{color:var(--dim);font-size:14px;padding:13px 35px 0 0}
.audit{background:var(--ink);color:#fff}.audit .section-head h2{color:#fff}.audit .section-head p{color:#c9c7a8}.audit-grid{display:grid;gap:28px;grid-template-columns:1.1fr .9fr}.audit-card,.testimonial{padding:31px}.audit-checks{display:grid;gap:8px;grid-template-columns:1fr 1fr;list-style:none;margin:22px 0}.audit-checks li{color:#c9c7a8;font-size:13px}.audit-checks li::before{color:var(--accent);content:"✓";font-weight:700;margin-right:8px}.fields{display:grid;gap:10px;grid-template-columns:1fr 1fr}.field-full{grid-column:1/-1}.field label{display:block;font-family:var(--mono);font-size:9px;margin-bottom:5px}.field input,.field textarea{background:#fff;border:1px solid #777551;border-radius:9px;color:var(--ink);padding:11px 12px;width:100%}.field textarea{min-height:84px;resize:vertical}.form-note{color:#c9c7a8;font-size:12px;margin-top:10px}.testimonial{align-self:stretch;background:var(--accent);color:var(--ink);display:flex;flex-direction:column;justify-content:space-between}.testimonial blockquote{font-size:clamp(23px,3vw,34px);font-weight:600;letter-spacing:-.025em;line-height:1.2}.testimonial cite{font-size:13px;font-style:normal;margin-top:35px}.testimonial cite strong{display:block}
.final{background:var(--accent);padding:105px 0;text-align:center}.final h2{font-size:clamp(40px,6vw,68px);letter-spacing:-.04em;line-height:1;margin:14px auto 18px;max-width:850px}.final p{margin-bottom:26px}.sisters{border-top:1px solid color-mix(in srgb,var(--ink) 30%,transparent);font-family:var(--mono);font-size:11px;margin:38px auto 0;max-width:820px;padding-top:20px}.sisters a{font-weight:700}footer{background:var(--ink);color:#cbcaa6;padding:44px 0}.footer-grid{display:grid;gap:24px;grid-template-columns:1.4fr 1fr 1fr}.footer-grid h3{color:#fff;font-size:13px;margin-bottom:10px}.footer-grid a{color:#cbcaa6;display:block;font-size:13px;margin:5px 0;text-decoration:none}.footer-bottom{border-top:1px solid #4e4c2a;font-size:12px;margin-top:30px;padding-top:20px}
.reveal{opacity:0;transform:translateY(26px);transition:opacity .65s,transform .65s}.reveal.in{opacity:1;transform:none}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.ticker-track{animation:none}.reveal{opacity:1;transform:none}.btn{transition:none}}
@media(max-width:900px){.nav-links a:not(.btn){display:none}.hero-grid,.honest-grid,.roi-layout,.faq-grid,.audit-grid{grid-template-columns:1fr}.hero{padding-top:120px}.browser-wrap{margin:15px auto 0;max-width:620px}.moving-grid{grid-template-columns:1fr}.moving-card,.moving-card:first-child{border-left:0;border-top:1px solid #53512d;padding:24px 0}.pain-grid{grid-template-columns:1fr 1fr}.feature-row{gap:35px}.category-grid{grid-template-columns:1fr 1fr}.category-card,.category-card:nth-child(4){grid-column:auto}.footer-grid{grid-template-columns:1fr 1fr}.footer-grid>div:first-child{grid-column:1/-1}}
@media(max-width:640px){.wrap{padding:0 18px}.logo-words small{display:none}.nav-links{gap:8px}.nav-links .btn{font-size:12px;padding:9px 11px}section{padding:76px 0}.hero h1{font-size:47px}.hero-ctas .btn{width:100%}.salon-site{min-height:340px;padding:18px}.salon-site h2{font-size:37px}.salon-kicker{margin-top:42px}.site-photo{height:135px;margin-top:-125px}.ping{font-size:9px}.ping-one{right:-8px}.ping-two{left:-8px}.pain-grid,.category-grid,.fields,.audit-checks{grid-template-columns:1fr}.feature-row{grid-template-columns:1fr;margin:70px 0}.feature-row:nth-child(even) .feature-copy{order:0}.process-step{grid-template-columns:1fr;gap:8px}.footer-grid{grid-template-columns:1fr}.footer-grid>div:first-child{grid-column:auto}.comparison .section-head{margin-bottom:25px}.quick-answer{padding:17px}.site-services span:last-child{display:none}}
.eyebrow{color:color-mix(in srgb,var(--accent) 68%,var(--ink));font-weight:700}.moving .eyebrow,.categories .eyebrow,.audit .eyebrow{color:color-mix(in srgb,var(--accent) 86%,white)}.final .eyebrow{color:var(--ink)}
.footer-copy{font-size:13px;margin-top:12px;max-width:330px}.cluster-page{background:var(--paper)}.cluster-hero{background:radial-gradient(65% 70% at 88% 10%,color-mix(in srgb,var(--accent) 25%,transparent),transparent 68%);min-height:76svh;padding:145px 0 90px}.cluster-hero-grid{align-items:center;display:grid;gap:60px;grid-template-columns:1.1fr .9fr}.cluster-hero h1{color:var(--accent);font-size:clamp(48px,7vw,84px);letter-spacing:-.055em;line-height:.95;margin:18px 0 24px}.cluster-hero p{color:var(--ink-2);font-size:18px;max-width:670px}.cluster-count{background:var(--accent-soft);border:1px solid color-mix(in srgb,var(--accent) 34%,white);border-radius:999px;color:var(--accent);display:inline-block;font-family:var(--mono);font-size:11px;padding:7px 11px;text-transform:uppercase}.cluster-thread{border-top:7px solid var(--accent);padding:32px;transform:rotate(1deg)}.cluster-thread h2{font-size:clamp(26px,3.4vw,42px);margin:20px 0}.cluster-thread p{font-family:var(--mono);font-size:12px}.cluster-industries{background:var(--paper-3)}.industry-card-grid{display:grid;gap:16px;grid-template-columns:repeat(3,1fr)}.industry-link{color:var(--ink);display:flex;flex-direction:column;min-height:300px;padding:28px;text-decoration:none;transition:border-color .2s,box-shadow .2s,transform .2s}.industry-link:hover{border-color:var(--accent);box-shadow:var(--shadow-lg);transform:translateY(-5px)}.industry-number{color:var(--accent);font-family:var(--mono);font-size:12px}.industry-link h3{font-size:25px;margin:36px 0 12px;text-transform:capitalize}.industry-link p{color:var(--dim);font-size:14px}.industry-link strong{color:var(--accent);font-size:13px;margin-top:auto;padding-top:22px}.cluster-answer .quick-answer{margin:0;max-width:none}.cluster-answer .quick-answer h2{font-size:clamp(31px,5vw,52px);margin:10px 0 18px}.cluster-answer .quick-answer p+p{margin-top:12px}.more-clusters{background:var(--ink);color:#fff}.more-clusters h2,.more-clusters h3{color:#fff}.more-cluster-grid{display:grid;gap:14px;grid-template-columns:repeat(5,1fr)}.more-cluster{background:#37361b;border-color:#53512d;color:#fff;min-height:180px;padding:22px;text-decoration:none;transition:transform .2s,border-color .2s}.more-cluster:hover{border-color:var(--card-accent);transform:translateY(-4px)}.more-cluster span{color:var(--card-accent);font-family:var(--mono);font-size:10px;text-transform:uppercase}.more-cluster h3{font-size:18px;margin:28px 0 16px}.more-cluster strong{color:#d8d7c4;font-size:12px}.hub-back{margin-top:30px}.hub-back a{color:#fff}.sisters+.sisters{margin-top:10px}
@media(max-width:900px){.cluster-hero-grid{grid-template-columns:1fr}.industry-card-grid{grid-template-columns:1fr 1fr}.more-cluster-grid{grid-template-columns:1fr 1fr}.cluster-thread{transform:none}}
@media(max-width:640px){.cluster-hero{padding:120px 0 72px}.cluster-hero h1{font-size:48px}.industry-card-grid,.more-cluster-grid{grid-template-columns:1fr}.industry-link{min-height:245px}.cluster-thread{padding:24px}}